Agent · Bot · Voice — 100% AWS-Native
by Astrix Media · astrixverse.com
The Problem
Average wait time 12+ hours. 90% of customers expect a response within 10 minutes.
₹15,000–25,000/month per agent. Indian SMBs burn 18–30% of revenue on support staff.
WhatsApp, voice, email, SMS — each on a different vendor. No unified context or handoff.
The Solution
Multi-step reasoning with Amazon Bedrock Agents. Handles CRM lookups, order tracking, and appointment booking autonomously.
WhatsApp-first with 98% open rates. Rich media, quick replies, product carousels — all via AWS End User Messaging.
Natural voice via Amazon Connect + ElevenLabs. Handles IVR, escalation, outbound calls with <300ms latency.
Architecture
Zero third-party middleware. No n8n, no Zapier — pure AWS services end-to-end.
🧠 Intelligence Layer
Amazon Bedrock (Claude / Nova) · Bedrock Agents · Bedrock Knowledge Bases · AgentCore
📞 Communication Layer
Amazon Connect (Voice + SMS) · End User Messaging (WhatsApp, SMS) · Apple Messages for Business
⚡ Orchestration Layer
AWS Lambda · Step Functions · SQS/SNS · EventBridge · API Gateway
💾 Data Layer
DynamoDB · S3 · OpenSearch · CloudWatch · Kinesis Data Streams
Deep Dive
Bedrock Agents coordinate sub-agents — one for order lookup, one for payments, one for scheduling. Supervisor routes intent.
Product catalogs, FAQs, policies indexed in Bedrock Knowledge Bases. Retrieval-augmented answers with source citations.
Agent calls Lambda functions to execute real actions — place orders, send invoices, update CRM records. Not just chat.
Capabilities
Order tracking & returns
Appointment scheduling
Payment processing
Analytics & reporting
Human handoff via Connect
Chatbot
0%
Open Rate
0%
Click-Through
0
WhatsApp Users (India)
Product carousels, quick replies, location sharing, document attachments — all via AWS End User Messaging Social.
Bedrock processes intent → Lambda executes action → response sent back in <2 seconds. Seamless human handoff when needed.
Voice
Amazon Connect
Cloud contact center with IVR, queue management, real-time transcription. Pay-per-minute pricing — no seat licenses.
ElevenLabs TTS
Ultra-realistic voice synthesis. 29 languages, custom voice cloning. Native integration with Amazon Connect.
Capabilities
<300ms
Response Latency
Practical, billable products you can roll out across existing retainers — without adding delivery headcount.
Plug our WhatsApp + web chat agent into D2C stores to auto-handle order status, returns, FAQs; agencies can easily charge an extra ₹25–50K / month per brand.
Build abandoned‑cart, COD confirmation, win‑back and referral flows once and stamp them across clients — you share uplift %, they see 15–20% recovered revenue.
Clients type "Send weekly performance" on WhatsApp and get live ROAS, spend, top ads — your team stops wasting hours on manual reports and follow‑ups.
Real journeys that show the value in seconds — not architecture diagrams.
D2C brand
Customer sends a product photo on WhatsApp; the agent checks catalogue, size & stock in DynamoDB, replies with 2 matching SKUs and a buy‑now link; order is placed without any human.
Healthcare chain
Patient calls the clinic number, voice agent finds the right doctor, books a slot in the HIS, then sends a WhatsApp confirmation + payment link and a reminder 24 hours before.
Real estate
Lead fills a meta lead form; within 60 seconds the voice agent calls, qualifies budget & location, shares project brochure on WhatsApp and books a site visit synced to the CRM.
Market
$155B
Conversational AI by 2035
23.6% CAGR
$13.3B
WhatsApp Business API
By 2026
$17.4B
Cloud Contact Center
By 2027
India: 500M+ WhatsApp users, 63M SMBs — <1% use AI-powered conversational tools today.
Global: 2B+ WhatsApp users worldwide. iMessage dominant in US/UK. SMS remains universal fallback.
Why AWS
🚫 No Vendor Lock-in Risk
n8n, Zapier, Make — all add middleware dependency. If they change pricing or go down, your infra breaks. AWS SLAs: 99.99%.
💰 Predictable Costs
10M sessions/month on AWS: ~$7,200. Same volume on Twilio + n8n + third-party AI: $15,000+. 50% savings at scale.
🔒 Security & Compliance
Data stays in-region. SOC2, HIPAA, GDPR, ISO 27001 — all inherited from AWS. No data passing through third-party servers.
🚀 Infinite Scale
Lambda auto-scales to 10K+ concurrent. Connect handles 10,000+ simultaneous calls. No capacity planning needed.
ROI
0%
Ticket Reduction
0%
Cost Savings
0
Availability
3–6 mo
Payback Period
Ticket Deflection
78%
CSAT Improvement
+65%
Agent Productivity
+55%
Competition
| Capability | Astrix AI | Generic Bots | Legacy IVR | In-House |
|---|---|---|---|---|
| Multi-agent reasoning | ✅ | ❌ | ❌ | ⚠️ |
| Omnichannel (WhatsApp+Voice+SMS+iMessage) | ✅ | ⚠️ | ❌ | ⚠️ |
| Zero middleware dependency | ✅ | ❌ | ✅ | ✅ |
| Deploy time | 2 weeks | 4–6 weeks | 3+ months | 6+ months |
| Cost at 10M sessions/mo | ~$7.2K | $12–18K | $20K+ | $25K+ |
GTM Strategy
Phase 1 · Now
Deploy AI agents for existing Astrix Media clients. WhatsApp-first. Prove ROI with 5–10 pilot brands in India.
Phase 2 · Q3 2026
Self-serve onboarding. Target D2C brands, healthcare clinics, ed-tech. ₹5K–25K/month tiers.
Phase 3 · 2027
White-label platform for agencies. API-first architecture. Global expansion with iMessage + SMS channels.
Global Reach
India, LATAM, EU, SEA
Day 1
iMessage
US, UK, EU, APAC
Native AWS
SMS
240+ countries
Global DIDs
RCS
US, India, EU
Android-native
Voice
100+ countries
DIDs + Toll-free
Native Amazon Connect integration. Apple Pay, rich links, list pickers. Available in 9 AWS regions including US East & London.
US toll-free → SMS to 150+ countries. Connect DIDs in 100+ countries at $0.03/day. Same Bedrock AI flows across all channels.
Roadmap
Q1 2026 — Now
MVP deployed for Astrix clients. WhatsApp agent live. Bedrock Agents + Lambda orchestration complete.
Q2 2026
Voice agent launch via Amazon Connect. ElevenLabs integration. Multi-language support (Hindi, Tamil, English).
Q3 2026
Self-serve dashboard. SMS channel via End User Messaging. Analytics & reporting module. 50+ active clients.
Q4 2026 → 2027
iMessage + RCS channels. Global DID numbers (US, UK, EU). White-label SaaS for agencies. API marketplace.
Team
Founder & CEO
Founded Astrix Media (2018). Deep expertise in WhatsApp/Twilio API infrastructure, workflow automation, and D2C brand building. Runs Pickleberry e-commerce.
Our DNA
The future of customer conversations is AI-native, omnichannel, and built on AWS.
🌐 astrixverse.com