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Astrix AI

Conversational AI for Agency Operations

by Astrix Media · astrixverse.com

The Problem

Agencies Bleed Hours on Questions That Have Answers

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Repetitive Client Pings

Clients message the agency POC on WhatsApp all day — "how many orders did we get?", "send me the shipping label", "what's the status on this task?" — questions that could be answered instantly.

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Data Scattered Across Tools

The answer is sitting in Jira, Amazon Seller Central, Instantly, or a spreadsheet — but the POC has to manually dig it out, context-switch, and type a reply. Every. Single. Time.

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POC Burnout at Scale

As the agency grows, each new client multiplies the noise. Senior people spend their day in WhatsApp instead of doing actual work. Scaling headcount is the only fix — until now.

The Solution

A Conversational Layer on Top of Your Entire Stack

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Connects Your Tools

Plugs into Jira, Amazon Seller Central, Instantly, and any other tool your agency or client uses. One integration layer, not ten separate dashboards.

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Answers on WhatsApp

Clients ask questions in plain language on WhatsApp. The bot pulls live data from the right tool and replies instantly — no POC involved, no delay.

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Dashboard for the Rest

A standalone web dashboard gives clients a live view of everything — tasks, orders, campaign metrics — without ever pinging the agency team.

Architecture

100% AWS-Native Stack

Zero third-party middleware. No n8n, no Zapier — pure AWS services end-to-end.

🧠 Intelligence Layer

Amazon Bedrock (Claude / Nova) · Bedrock Agents · Bedrock Knowledge Bases · AgentCore

📞 Communication Layer

Amazon Connect (Voice + SMS) · End User Messaging (WhatsApp, SMS) · Apple Messages for Business

⚡ Orchestration Layer

AWS Lambda · Step Functions · SQS/SNS · EventBridge · API Gateway

💾 Data Layer

DynamoDB · S3 · OpenSearch · CloudWatch · Kinesis Data Streams

Deep Dive

AI Agent — Autonomous Reasoning

Multi-Agent Orchestration

Bedrock Agents coordinate sub-agents — one for order lookup, one for payments, one for scheduling. Supervisor routes intent.

Knowledge Bases (RAG)

Product catalogs, FAQs, policies indexed in Bedrock Knowledge Bases. Retrieval-augmented answers with source citations.

Action Groups

Agent calls Lambda functions to execute real actions — place orders, send invoices, update CRM records. Not just chat.

Capabilities

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Order & fulfilment lookups

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Task & project status queries

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Campaign & outreach metrics

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Document & label retrieval

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Escalation to human POC when needed

Chatbot

WhatsApp — Where Clients Already Are

0%

Open Rate

0%

Click-Through

0

WhatsApp Users (India)

No App, No Login

Clients don't need a new tool. They just send a WhatsApp message like they already do — the bot handles it from there.

Live Data, Every Time

Bedrock processes intent → Lambda queries the right integration → response sent back in under 3 seconds. Always fresh, never cached.

Voice

Voice Agent — Human-Like Calls

Amazon Connect

Cloud contact center with IVR, queue management, real-time transcription. Pay-per-minute pricing — no seat licenses.

ElevenLabs TTS

Ultra-realistic voice synthesis. 29 languages, custom voice cloning. Native integration with Amazon Connect.

Capabilities

• Inbound + outbound calling
• Real-time sentiment analysis
• Bedrock-powered intent routing
• Smart escalation to live agents

<300ms

Response Latency

For Agencies

What Your Team Stops Doing

Every one of these is a real WhatsApp message your POC gets today. With Astrix AI, they never reach a human.

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"How many orders did we get?"

Bot queries Amazon Seller Central in real time and replies with today's order count, revenue, and top SKU — in under 3 seconds.

🏷️

"Send me the shipping label for order #XYZ"

Bot fetches the label PDF directly from the fulfilment integration and sends it as a WhatsApp document. No one needs to log in.

✅

"What's the progress on the campaign task?"

Bot pulls the live Jira ticket status, assignee, and last update — and replies with a clean summary, not a link to log into Jira.

More Use Cases

One Bot, Every Client Question

Works across all the tools agencies already use — no ripping and replacing.

Email outreach agency

"How's my campaign doing?"

Bot connects to Instantly, pulls open rate, reply rate, and bounce count for the active sequence, and sends a WhatsApp summary — no one needs to log in or build a report.

E-commerce agency

"What are my top sellers this week?"

Bot queries Amazon Seller Central, ranks SKUs by units sold and revenue, and replies with a clean top-5 list — directly on WhatsApp, in real time.

Project / ops agency

"Is the design deliverable done?"

Bot checks the Jira ticket, sees it's in review, and replies with the status, assignee, and due date — the client gets the answer without the agency stopping to look it up.

Market

Massive & Growing TAM

$155B

Conversational AI by 2035

23.6% CAGR

$13.3B

WhatsApp Business API

By 2026

$17.4B

Cloud Contact Center

By 2027

India: 500M+ WhatsApp users, 63M SMBs — <1% use AI-powered conversational tools today.

Global: 2B+ WhatsApp users worldwide. iMessage dominant in US/UK. SMS remains universal fallback.

Why AWS

Native > Third-Party Middleware

🚫 No Vendor Lock-in Risk

n8n, Zapier, Make — all add middleware dependency. If they change pricing or go down, your infra breaks. AWS SLAs: 99.99%.

💰 Predictable Costs

10M sessions/month on AWS: ~$7,200. Same volume on Twilio + n8n + third-party AI: $15,000+. 50% savings at scale.

🔒 Security & Compliance

Data stays in-region. SOC2, HIPAA, GDPR, ISO 27001 — all inherited from AWS. No data passing through third-party servers.

🚀 Infinite Scale

Lambda auto-scales to 10K+ concurrent. Connect handles 10,000+ simultaneous calls. No capacity planning needed.

ROI

Hard Numbers, Fast Payback

0%

Ticket Reduction

0%

Cost Savings

0

Availability

3–6 mo

Payback Period

Ticket Deflection

78%

CSAT Improvement

+65%

Agent Productivity

+55%

Competition

How We Compare

Capability	Astrix AI	Generic Bots	Legacy IVR	In-House
Multi-agent reasoning	✅	❌	❌	⚠️
Omnichannel (WhatsApp+Voice+SMS+iMessage)	✅	⚠️	❌	⚠️
Zero middleware dependency	✅	❌	✅	✅
Deploy time	2 weeks	4–6 weeks	3+ months	6+ months
Cost at 10M sessions/mo	~$7.2K	$12–18K	$20K+	$25K+

GTM Strategy

Land, Expand, Scale

Phase 1 · Now

Astrix Clients

Deploy AI agents for existing Astrix Media clients. WhatsApp-first. Prove ROI with 5–10 pilot brands in India.

Phase 2 · Q3 2026

Indian SMB Market

Self-serve onboarding. Target D2C brands, healthcare clinics, ed-tech. ₹5K–25K/month tiers.

Phase 3 · 2027

SaaS Platform

White-label platform for agencies. API-first architecture. Global expansion with iMessage + SMS channels.

Global Reach

One Stack, Every Channel, 240+ Countries

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India, LATAM, EU, SEA

Day 1

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iMessage

US, UK, EU, APAC

Native AWS

📱

SMS

240+ countries

Global DIDs

✨

RCS

US, India, EU

Android-native

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Voice

100+ countries

DIDs + Toll-free

Apple Messages for Business

Native Amazon Connect integration. Apple Pay, rich links, list pickers. Available in 9 AWS regions including US East & London.

AWS Global Numbers

US toll-free → SMS to 150+ countries. Connect DIDs in 100+ countries at $0.03/day. Same Bedrock AI flows across all channels.

Roadmap

Execution Timeline

Q1 2026 — Now

MVP deployed for Astrix clients. WhatsApp agent live. Bedrock Agents + Lambda orchestration complete.

Q2 2026

Voice agent launch via Amazon Connect. ElevenLabs integration. Multi-language support (Hindi, Tamil, English).

Q3 2026

Self-serve dashboard. SMS channel via End User Messaging. Analytics & reporting module. 50+ active clients.

Q4 2026 → 2027

iMessage + RCS channels. Global DID numbers (US, UK, EU). White-label SaaS for agencies. API marketplace.

Team

Built by Builders

Siddhant Tripathi

Founder & CEO

Founded Astrix Media (2018). Deep expertise in WhatsApp/Twilio API infrastructure, workflow automation, and D2C brand building. Runs Pickleberry e-commerce.

Technical Edge

Our DNA

• 7+ years building conversational infra
• Production WhatsApp bots since 2020
• AWS-native from day one
• Agency + D2C = real customer insight

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Let's Build This

The future of customer conversations is AI-native, omnichannel, and built on AWS.

🌐 astrixverse.com

📧 [email protected]